About us
It’s all in our name.
We stand for Accounting, Outsourcing, and Transaction Advisory, but we’re more than just that. We are passionate about business and we help build lasting ones.
ACOTA was established by Pedram Choroomi and Balaji Viswanathan, who have worked together in various roles in the industry and each held CFO positions across various industries. Throughout our careers, we have supported start-up and growth businesses through to maturity and exit. We founded ACOTA to help clients and businesses build their wealth.
Collectively, our experience spans a range of industries including health and wellness, facilities management, manufacturing, contracting, liquor, and food. This has been gained across several geographies and enterprises of various sizes and structures including sole traders, privately held groups, and publicly listed companies.
Mission
Our purpose is to help our clients build wealth through business. Using our experience, we support our clients in achieving efficiencies by bringing together tools and insights that enable them to establish enduring, scalable businesses.
Vision
To be the advisory team of choice, recognised for our adaptability and reliability amongst professional talent and entrepreneurs. We aim to be synonymous with successful start-up and high-growth businesses.
Our core values
At ACOTA, our never-ending quest is to add value to our clients. We do this by seeking out the best talent and investing in their training. We work as a team to identify and deploy the most context-appropriate technology for our clients. We do all of this with tenacity.
Tenacity
We are passionate about everything we do and do it to the best of our ability. In every situation, we look for the opportunity to develop our talent and use technology to better serve our clients.
Teamwork
We live by the maxim that "the whole is greater than the sum of its parts." - Aristotle
We understand that meaningful collaboration, both internally and externally, is required to achieve optimal results.
Training
We value learning and understand that it benefits our staff and clients. We recognise that technology and our environment evolves rapidly, so we challenge ourselves to do so too.
Technology
We leverage technology to deliver efficiency and consistent quality. We utilise technology to scale existing solutions and solve new challenges.
Talent
We seek out talent with potential and passion. Through our recruitment process, we priortise character, attitude, and willingness to learn above all else.
Leadership team
As experienced industry practitioners, ACOTA’s founders understand the practical challenges that come with running finance functions and growing businesses. With many years of working closely with consultants, we understand that clients can appreciate and benefit from straightforward, practical, commercially commercially-minded advice.
Pedram Choroomi
CPA, LLB, MBA
Pedram has over 15 years of cross-industry experience working in senior finance and operational roles, assisting start-up and high-growth companies deliver shareholder value. He uses his accounting, legal and commercial training to help improve corporate governance, shape corporate strategy, and reduce execution risk. His industry experience covers health and wellness, liquor, facilities management, manufacturing, and contracting.
Pedram is adept at shaping strategy and executing programs to minimise adverse impacts and unlock further growth potential. He uses his formal accounting, legal and business training to assist CEOs and businesses chart a growth trajectory, while balancing and managing risk appropriately.
Balaji Viswanathan
BSC, FCMA, MBA
Balaji Viswanathan is a Founding Partner at ACOTA. Balaji is a qualified management accountant (India and Australia) and holds an MBA from Manchester Business School in the UK. Based in India, he directly oversees ACOTA’s offshore team and ensures consistent service delivery for all our clients. He has experience working in India, the Middle East and Australia, having worked with global leading companies such as Hyundai Motors India Limited, Almarai Company (KSA), Transguard Group (UAE), and Myhealth Medical Group (Australia).
Working closely with CEOs and senior management, he has played a key role in formulating strategies and ensuring execution risks are minimised. He has helped transform finance functions by building service-oriented teams that work together efficiently.